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How to Add Stickers, Frames, and Overlays in PhotoDirector

Decorate a photo with stickers, sale badges, frames, and light effects, including animated ones.

Updated Nov. 2, 2026 · 4 min read

PhotoDirector's Elements tools add stickers, frames, and light overlays to a photo from ready-made sets. Animated stickers can keep moving when you export a video or GIF. Use them to dress up a social post or put a sale badge on a product photo without designing anything yourself.

Before
A woman eating cheesecake at a sunny cafe table with a tabby cat sitting beside her
The original photo.
After
The same cafe photo inside a pastel pink frame with a #follow tag at the top left and a #me tag at the bottom right
Frame 04 from Frame Templates added.
⚡ Quick Answer: How to Add Stickers, Frames, and Overlays in 5 Steps
  1. In PhotoDirector, open Guided & GenAI > Elements.
  2. Select Stickers, Business Stickers, Frame Templates, or Overlays.
  3. Click a tile to add it to your photo.
  4. Drag a sticker into place, or adjust the settings for a frame or overlay.
  5. Click Export at the top to save your photo.

Steps to Add Stickers in PhotoDirector

Stickers sit on top of your photo as separate pieces you can move, turn, and fade, so they suit playful touches and seasonal posts.

Step 1: Open Stickers or Business Stickers

Click Open at the top left of the canvas and choose where your photo comes from, such as your computer or your PhotoDirector library. Then, on the Guided & GenAI tab, click Elements in the icon rail on the left and select Stickers.

Business Stickers, right below it, holds sale, coupon, and holiday stickers for product and marketing photos, and the steps are the same for both.

The Elements list, with the Open button, the Guided & GenAI tab, the Elements icon, Stickers, and Business Stickers highlighted
Business Stickers sits right below Stickers in the Elements list.

Step 2: Browse the Sticker Sets

The panel opens on Static Stickers, with sets such as Halloween, Winter, Black Friday, and Autumn. Click See All beside a set to view everything in it.

When you want another tool later, the arrow beside Stickers at the top of the panel takes you back to the Elements list.

The Stickers panel with the Static Stickers and Animated Stickers tabs, a See All link, and the back arrow highlighted
Static and animated stickers each have their own tab.

Step 3: Filter by Theme

Open the All Content menu under the tabs and select a theme to see only that set. The list runs from holidays like Mother's Day and Christmas Vol. 2 to Sport and Football Fever.

The All Content menu open on a list of sticker themes such as Halloween, Winter, Autumn, and Sport
The All Content menu lists every theme.

Step 4: Add a Sticker

Click a tile, and the sticker lands in the center of your photo. You can also drag a tile straight onto the photo. A tile with a download arrow saves the sticker to your library the first time you click it. This example uses the pink cat ears from the Halloween set.

The pink cat ears tile highlighted, with the sticker at the center of the photo between its move and rotate handles
A new sticker starts at the center of the photo.

Step 5: Drag It Into Place

Drag the four-way arrow below the sticker to move it, and drag the circular arrow beside it to rotate it. To resize it, drag a corner of its box. To add a second sticker, click another tile, and the first one stays where you left it. This example puts the ears on the cat and an Autumn stamp at the upper right.

The Autumn umbrella stamp tile highlighted, the stamp on the photo with its handles, and the cat ears already placed on the cat
Move each sticker with its own handle.

Step 6: Fine-Tune Your Sticker

With a sticker selected, use Sticker Settings on the right to change how it looks. When two stickers overlap, right-click one and choose Bring to Front or Send to Back. To take your stickers off and start again, click Clear at the bottom of the left panel.

SettingWhat it does
OpacityFades the sticker, so the photo shows through when a sticker looks too strong.
RotateTurns the sticker 90 degrees with each click, clockwise or counterclockwise.
FlipMirrors the sticker vertically or horizontally, so it can face your subject.
PositionPuts the sticker behind a person or pet that PhotoDirector detects in the photo, or brings it back in front.
SpeedSets how fast an animated sticker plays. It stays dimmed for static stickers.
The Sticker Settings panel with Opacity, Rotate, Flip, and Position highlighted, along with the Clear button
Sticker Settings apply to the selected sticker.

Step 7: Add an Animated Sticker

Click the Animated Stickers tab at the top of the panel, then click a tile the same way you added a static sticker. The sets here include Halloween, Thanksgiving, Winter, and Black Friday. This example uses the ghost from the Halloween set.

The Animated Stickers tab and a ghost sticker tile highlighted
Animated stickers have their own sets.

Step 8: Set the Speed

Drag Speed in Sticker Settings to set how fast the sticker plays. The slider becomes available when you select an animated sticker.

The ghost sticker on the photo with the Speed slider in Sticker Settings highlighted
Speed works on animated stickers.

Step 9: Export Your Photo

Click Export at the top of the window. With an animated sticker on the photo, you choose between New Photo File for a still and New Video/GIF File to keep the movement. With only static stickers, the Save As window opens straight away. Either way, PhotoDirector saves a new file and adds it to your library, and your original photo stays as it was.

For a video or GIF, set the output folder and the file type, then click Produce. A video also lets you set the aspect ratio, quality profile, and duration, and a GIF lets you set the image size.

To keep your stickers editable for later, choose the .PHI project type in the Save As window. For more control over the photo file, such as its name and size, choose File > Save As (More Options) instead.

For the file types you can save, see PhotoDirector's supported file formats.

The Export button highlighted at the top of the PhotoDirector window
Export is at the top of the window.

Steps to Add a Frame in PhotoDirector

A frame borders the whole photo, so use one to give a social post a finished look.

Step 1: Open Frame Templates

Go back to the Elements list and select Frame Templates.

The Elements list with Frame Templates highlighted
Frame Templates is in the Elements list.

Step 2: Select a Frame

The frames are numbered in the Default group, and you can scroll the panel to see more. Click one to apply it to your photo. This example uses frame 04, a pink border with a #follow tag.

Numbered frames in the Default group, with frame 04 highlighted
Frames are numbered in the Default group.

Step 3: Adjust the Zoom and Export

Drag the Zoom slider under the frames to change how the frame fits your photo. To remove the frame, click Clear at the bottom of the panel.

When the fit looks right, click Export at the top of the window.

The pink #follow frame around the photo, with the Zoom slider, the Clear button, and the Export button highlighted
Frame 04 applied, with the Zoom slider below the frames.

Steps to Add an Overlay in PhotoDirector

Overlays lay a light effect over the whole photo, so you can add a warm glow or a lens flare to a shot.

Step 1: Open Overlays

Go back to the Elements list and select Overlays.

The Elements list with Overlays highlighted
Overlays is in the Elements list.

Step 2: Browse the Overlays

Choose the Static Overlays or Animated Overlays tab, then browse sets such as Light Leak, Lens Flare, Light Flood, and Flicker. To see one set at a time, use the All Content menu. A tile with a download arrow saves the overlay to your library the first time you click it.

The Overlays panel with the Static Overlays and Animated Overlays tabs and the All Content menu highlighted
Static and animated overlays each have their own tab.

Step 3: Add an Overlay

Click a tile to apply the overlay. This example uses the first Light Leak tile, which washes the cafe in a warm orange glow.

The first Light Leak tile highlighted, and the cafe photo washed in a warm orange glow
A Light Leak overlay on the cafe photo.

Step 4: Brush the Effect Off an Area

To keep part of the photo in its original color, select the brush under Select a brush in Overlay Settings and paint over that area. Size sets the width of the brush, Feather softens its edge, and Strength sets how much of the effect it clears. Check Fit to edges when you want the brush to follow the edges of an object.

With people or pets in the photo, click the first icon under Select a brush to clear the overlay from them automatically. The arrows at the right swap that selection, so only the people or pets keep the effect. If you clear too much, select the eraser beside the brush and paint the effect back.

Overlay Settings with the four icons under Select a brush and the Size, Feather, Strength, and Fit to edges controls highlighted
The brush clears the overlay where you paint.

Step 5: Adjust the Overlay

Under Settings, drag Opacity to soften the effect. Use Rotate and Flip to bring the light in from a different side. Check Enable template resize when you want to resize the overlay or drag it to a new spot on your photo. Speed is for animated overlays, so it stays dimmed for this one.

Overlay Settings with Opacity, Rotate, Flip, and Enable template resize highlighted
Settings for the whole overlay.

Step 6: Export the Photo

Click Export at the top of the window to save your photo. With an animated overlay, choose New Video/GIF File to keep the movement. The Stickers steps above explain the rest of the save options.

The cafe photo with the Light Leak overlay, and the Export button highlighted at the top of the window
Export saves the photo with its overlay.

We tested these steps in PhotoDirector 365 version 18.0.10 on Windows.

Don't have PhotoDirector yet? Try a sticker, a frame, and a light effect on your next photo, and keep the look you like.

Download PhotoDirector Free →

FAQ About Stickers, Frames, and Overlays

Stickers lean toward seasonal and playful art, such as Halloween and Winter sets. Business Stickers are sale and promo badges, such as BOGO and Coupon sets. You add and adjust both the same way.

Not in the exported file. Export saves a new photo with the stickers in it, and your original stays as it was, so you can start again from it. To keep the stickers editable, save a .PHI project file as well.

Click Export and choose New Video/GIF File. New Photo File gives you a still instead.